Case Study: Franco scales multi-client social media management with Brandwatch

Franco manages 19 Brandwatch users and more client channels with Brandwatch

Franco, an integrated communications agency, was outgrowing its basic social media management tool, which imposed restrictive profile limits and lacked strategic insight capabilities. This created operational bottlenecks as the agency scaled, preventing efficient multi-client management and deeper audience analysis. They turned to Brandwatch Social Media Management for a more flexible and robust platform.

By implementing Brandwatch, Franco gained a scalable solution featuring unlimited client channels, team permissions, multi-step approval workflows, and integrated social listening. The agency streamlined approvals, enhanced crisis monitoring, and delivered data-informed client strategies without adding staff. This allowed Franco to move from simple publishing to providing strategic business intelligence, managing more channels efficiently and turning social insights into content and reputation recommendations for clients.

Franco