Case Study: Co-op achieves rapid crisis response and 75M viral campaign impressions with Brandwatch

Four ways Co-op uses Brandwatch across different time frames

Co-op, one of the UK’s largest food retailers, needed a way to turn social and public conversation into fast, reliable action—from averting safety or PR crises to monitoring competitor stories and planning big seasonal campaigns—while also sharing insights across the business. The challenge was balancing immediate responses, medium-term opportunities and long-term research, and making those insights accessible to non-social teams.

Co-op deployed Brandwatch’s suite—Alerts and Signals for real‑time issues, Dashboards and Audiences to identify influencers and track sentiment, Image Insights for visual legacy, and Vizia to broadcast data across HQ. The results: a store safety incident was contained within an hour, a Fairtrade-focused campaign reached 23.5 million people, the #ReverseAdvent campaign earned 75 million impressions (an 18p CPM equivalent) and ongoing image detections, while Vizia improved company‑wide decision making.

Co-op

Jordan McDowell

Senior Digital Engagement Manager