Case Study: Flying Tiger Copenhagen improves customer engagement and audience insight with Brandwatch

Flying Tiger Copenhagen centralizes customer data with Brandwatch and grows fans by 32%

Flying Tiger Copenhagen, a global brick-and-mortar retailer, faced the challenge of using digital means to boost its offline business. They lacked a clear understanding of their target audience and a system to organize customer data across markets. Despite a large social media following, they were not capitalizing on it. They turned to Brandwatch for a solution.

Using Brandwatch's audience segmentation and social media management tools, Flying Tiger Copenhagen gained a centralized system for customer data. This allowed them to deliver personalized communication and content. The results included indexing over 128,500 customer profiles, a 32% increase in fan numbers, and gaining 800 new profiles weekly. Brandwatch enabled them to improve customer experience and continue in-store relationships online.

Flying Tiger Copenhagen