Case Study: Fetch Rewards improves consumer insights and social listening with Brandwatch

Fetch Rewards leverages Brandwatch to analyze 2 billion receipts and $340 million in rewards

Fetch Rewards, a leading consumer-rewards app, faced the challenge of building a comprehensive social listening capability to gain real-time insights into brand health, consumers, and competitors. Prior to using Brandwatch Consumer Research, they had only a limited view of online conversations and needed a structured way to inform business and marketing decisions.

With Brandwatch, the Fetch Rewards team implemented a build-refine-grow framework, creating dashboards for brand and competitor monitoring. Brandwatch enabled them to measure campaign impact, analyze user feedback on new features, and combine social data with app and survey sources. This led to well-received data-driven recommendations for leadership, increased internal adoption of insights across teams, and provided the critical "big picture" of their online presence to drive business growth.

Fetch Rewards