Case Study: Fortune 500 Tech Company grows employee advocacy and boosts social activity 140% with Brandwatch

Empowering employee advocacy with social listening

A leading Fortune 500 networking and Internet of Everything (IoE) technology company with ~70,000 partners needed to counter declining organic reach and find a way to turn its large, dispersed workforce into authentic brand advocates. With content distribution largely centralized in social teams, the challenge was how to empower and encourage employees across the organization to share company content and amplify its messaging.

Using Brandwatch Analytics for social listening and interactive dashboards, the company identified influential employees, launched social league tables, and gamified participation with badges, rewards and training. The program engaged 232 employees across 25 teams, boosted social activity (reported +140%) and employee engagement (reported +55%), expanded reach to roughly 150,000 via marketing teams (with a theoretical all-employee reach of 15 million), and created a motivated cohort of employee advocates.