Case Study: Durex boosts CRM signups and engagement with Brandwatch

Durex drives 4x CRM signups with Brandwatch

Durex wanted to reposition itself as a healthcare brand with purpose in Southeast Asia and drive CRM signups. Their challenge was gaining authentic insights into their audience’s sensitive attitudes toward sex and relationships, a topic unsuitable for traditional research methods. The vendor, Brandwatch, was used to analyze social and forum conversations.

Using Brandwatch, Automated Creative analyzed online conversations in six languages to uncover audience insights. These informed 225 targeted ad variations. The campaign delivered 4x the expected CRM signups, a cost per acquisition 286% cheaper than the target benchmark, and a click-through rate 3x higher than previous campaigns.

Durex