Case Study: Culture Kings doubles Instagram DM handling with Brandwatch

Culture Kings doubles Instagram DMs and cuts staff hours 30% with Brandwatch

Culture Kings, a premium streetwear brand, faced the challenge of managing an overwhelming volume of Instagram DMs and comments from its rapidly growing fanbase. Their previous tools were inadequate, lacking the ability to filter, assign, or track messages, which led to delays and missed customer inquiries. To address this, they turned to the vendor Brandwatch and its social media management solution.

By implementing Brandwatch's Engage platform, the team gained the ability to filter, label, and assign all messages in a single place. This solution allowed them to manage DMs and comments efficiently and respond to their audience much faster. The results were significant: Culture Kings doubled the number of weekly Instagram DMs handled, managed 1,400 comments and 5,000 tasks per week, and reduced staff hours by 30%, greatly improving productivity and customer engagement.

Culture Kings