Case Study: Co-op drives faster crisis response, ethical-trade insights and campaign success with Brandwatch

Co-op reaches 75 million earned impressions with Brandwatch

The Co-op, one of the UK's largest food retailers, needed a flexible social intelligence solution to manage brand reputation across different timeframes, from immediate crises to long-term strategic campaigns. To address this, they partnered with Brandwatch and utilized its suite of products including Alerts, Audiences, and Vizia.

Brandwatch provided the Co-op with the tools to act on insights swiftly and strategically. This enabled them to avert a potential crisis within an hour of a store fire, launch a successful Fairtrade campaign that reached 23.5 million people, and run a multi-award winning #ReverseAdvent campaign that generated 75 million earned impressions at a fraction of the typical media cost. Brandwatch's solutions allowed for both quantitative measurement and qualitative storytelling, embedding data-driven insights across the entire organization.

Co-op