Case Study: Cision streamlines social media management and boosts AI visibility with Brandwatch

Cision manages 2,500+ inquiries a year with Brandwatch

Cision, a global social intelligence company, faced the challenge of managing its complex social media presence across multiple brands with a small, three-person team. The team needed to streamline content approvals, prove the ROI of their efforts, and increase their brand's visibility in AI-powered search results, all while using the Brandwatch tools they recommend to customers.

Cision implemented Brandwatch's Social Media Management solution, specifically using Publish for approval workflows, Consumer Research for social listening, and Measure for custom reporting. This centralized their operations, enabling the team to handle nearly 2,500 annual inquiries and manage 30-40 monthly posts seamlessly. The solution provided by Brandwatch resulted in a scalable content strategy, proven business value, and significantly increased AI visibility for the brand.

Cision