Case Study: Carlsberg achieves unified social media management with Brandwatch

Carlsberg scales social management across 49 countries with Brandwatch

Carlsberg, a global brewer, faced the challenge of consolidating its numerous social media accounts and processes to support its "GloCal" initiative. They needed a scalable software system to improve collaboration between global and local teams, manage workflows, and create a more customer-focused strategy. To address this, they partnered with the vendor Brandwatch for a social media management solution.

Brandwatch implemented a custom social media dashboard for Carlsberg that provided a unified view of social metrics like community, engagement, and mentions. This solution enabled a more efficient content strategy and workflow management. The results were significant, with the platform rolled out across 49 countries for over 358 users, successfully integrating 106 social channels. The dashboard's visibility, including a wall-mounted display, made social ROI relevant across the company and helped correlate social activity with brand health and sales volume.

Carlsberg