Case Study: BWT increases filter sales by 30% with Brandwatch

BWT increases filter sales by 30% with Brandwatch

The customer, BWT, a leading European water filtration company, faced low brand visibility in Spain's competitive market and needed to increase awareness and sales. To address this challenge, the agency Thinketers utilized Brandwatch's consumer intelligence service to analyze online conversations and identify regions with the most complaints about tap water taste.

Using Brandwatch, Thinketers analyzed geotagged data to pinpoint target regions and launched a campaign featuring a celebrity chef cooking with filtered water. This consumer intelligence-led strategy resulted in a 30% annual increase in filter sales, 2.5 million branded content views, and a 300% growth in BWT's social media community, successfully repositioning the brand in the market.

BWT