Case Study: British Red Cross raises £513K for the Hurricane Sandy appeal with Brandwatch Analytics

British Red Cross Rapidly Adapts Campaigns based on Smarter Social Insights

The British Red Cross, a volunteer-led humanitarian charity, uses social media for fundraising, editorial commentary and crisis response but found itself overwhelmed by the volume and variety of online conversations. To make faster, smarter decisions during emergencies it needed a single hub to capture multilingual social data, analyze it in real time and track campaign performance.

After a brief trial the charity adopted Brandwatch Analytics for its ease of use and powerful querying, enabling the team to surface the most relevant insights, localize trends and coordinate alerts and workflows across departments. Those capabilities helped choose the optimal appeal name during Hurricane Sandy, streamline social operations and improve development campaigns—contributing to more effective outreach and £513K raised for the Sandy appeal.

British Red Cross

Edward Lyon

Social Media Officer