Case Study: Bimbo turns a social media crisis into $580,000 in sales with Brandwatch

Bimbo turns a crisis into $580,000 in sales with Brandwatch

Bimbo, a major global baked goods company, faced a social media crisis when the US release of a limited edition cake sparked outrage in other markets. The company utilized Brandwatch's Vizia platform to spot and visualize this emerging issue in real-time.

Using Brandwatch, Bimbo implemented a full campaign strategy for a subsequent product launch in Mexico. The solution involved identifying key influencers to amplify the campaign and measuring its return on investment. This strategy successfully turned the initial crisis into a business opportunity, increasing product sales by 12% and generating $580,000 in revenue.

Bimbo