Case Study: Base Beauty drives social growth and engagement with Brandwatch

Base Beauty boosts engagement 85% with Brandwatch

Base Beauty, a US-based beauty and wellness marketing agency, faced the challenge of needing to quickly turn social media data into actionable insights for their clients. They needed a solution to spot trends, test content effectiveness, and share learnings across their team to inform strategies. To address this, they turned to the vendor Brandwatch and its social media management platform.

Brandwatch provided the solution by enabling Base Beauty to use its Labels feature for trend spotting and to analyze engagement data for content testing. This allowed the agency to leverage social listening insights to inform cross-functional strategies. The results were significant and measurable, including an 85% above-average engagement rate and a 715% larger audience reach for an EltaMD Skincare campaign. For another client, Fabuloso, Brandwatch helped achieve a 52% growth rate and a 6% average engagement rate within just six months.

Base Beauty