Case Study: Barilla sharpens real-time consumer insights with Brandwatch

Barilla uses Brandwatch to monitor conversations across 100 countries

Barilla, a major global food brand, faced the challenge of understanding its diverse customers and staying ahead in the saturated pasta industry amidst vast amounts of online data. To innovate and maintain its leadership position, it needed a way to extract meaningful insights from digital conversations. The company partnered with the vendor Brandwatch to address this.

Brandwatch's solution was the creation of The Observatory, a real-time digital insights hub that evolved from Barilla's earlier Listening Room. This platform aggregates and visualizes data from social media, blogs, and forums, allowing teams across marketing, sales, and communications to transform data into actionable campaigns and strategic decisions. The implementation by Brandwatch enabled Barilla to monitor consumer trends, identify rising conversations about ingredients and recipes, and respond quickly to market shifts, ultimately helping the entire company make better real-time decisions to improve its products and brand reputation.

Barilla