Case Study: Barcelona City Council boosts city reputation insights with Brandwatch Consumer Research

Barcelona City Council turns 500k monthly mentions into actionable insights with Brandwatch

Barcelona City Council wanted to boost the city's international reputation to attract investment and talent but faced the challenge of tracking its online presence across 15 languages and 18 countries. This involved filtering through approximately 500,000 monthly mentions, a task complicated by the need to separate conversations about the city from those about the football club. They partnered with Nethodology, who used Brandwatch Consumer Research to tackle this.

Nethodology used Brandwatch to implement a four-step solution: filtering out irrelevant football chatter, detecting viral content, building a custom sentiment model with 84% accuracy, and identifying influential online communities. This process turned the high volume of data into clear, actionable insights for the city's Economic Development team. As a result, Brandwatch enabled the council to effectively pitch Barcelona to potential investors and talent with a data-driven understanding of its global online reputation.

Barcelona City Council