Case Study: Australian War Memorial improves community management and campaign reporting with Brandwatch

Australian War Memorial manages 7 social channels with Brandwatch

The Australian War Memorial faced challenges managing high volumes of online engagement and comments across new and old social media posts. Their previous tool made it difficult to track conversations and coordinate content across multiple internal departments. To address this, they partnered with Brandwatch and its Social Media Management solution.

Brandwatch enabled the team to categorize conversations using Labels and streamline community management via the Engage feature. This allowed for accurate monitoring of all communications, effective internal scheduling of posts, and improved response to visitor inquiries. As a result, the Australian War Memorial gained comprehensive insights into campaign performance and significantly enhanced their governance and community dialog.

Australian War Memorial