Case Study: AOL uncovers consumer insights to win new business with Brandwatch Consumer Research

AOL uncovers 7% negative sentiment on Ford with Brandwatch

AOL's sales team faced the challenge of needing deep consumer insights into Ford's brand perception and the debate around American-made products to identify advertising opportunities and support client pitches. To address this, they turned to the vendor Brandwatch and its Consumer Research product.

Brandwatch provided the solution by enabling AOL to analyze social conversations, track sentiment around Ford’s production decisions, and combine this social data with traditional survey research. The results were significant: AOL revealed that Ford’s perceived American identity drives sales more than quality, uncovered that just 7% of the conversation created significant negative sentiment, and ultimately equipped their sales team with the insights needed to win new business.

AOL