Case Study: Creation Healthcare achieves rapid, actionable HCP insights and client growth with Brandwatch Analytics

Analyzing Online Opinions and Influence of Healthcare Professionals

Creation Healthcare is an online market-research consultancy (est. 1998) that helps pharmaceutical and healthcare organizations understand the views and influence of healthcare professionals (HCPs) online. Faced with rapidly growing health conversations and a patchwork of monitoring tools, the firm needed a single, flexible platform to drill into HCP opinion, identify safety or reputation issues, and deliver client-ready insights quickly and reliably.

Creation Healthcare selected Brandwatch Analytics to build Creation Pinpoint®, an HCP-focused service with customizable queries, fast project setup and client-accessible dashboards. The platform enabled precise physician targeting, identification of digital opinion leaders, historical analysis and compliant monitoring, helping clients spot emerging issues and training needs; Creation Pinpoint® is now used by 60% of the world’s largest pharma companies and helped grow Creation Healthcare’s online business from three to more than 20 brands in six months.

Creation Healthcare

Daniel Ghinn

Cheif Executive Officer and Founder