Case Study: RF|Binder achieves data-driven product launches and richer audience insights with Brandwatch

6 innovative ways RF|Binder uses data from Brandwatch

RF|Binder is a U.S. full-service communications consultancy that needed a reliable way to turn unstructured social data into actionable insights for clients — from launching new products and mapping customer journeys to finding niche influencers, linking social and traditional media measurement, tracking employee advocacy, and generating creative content ideas.

Using Brandwatch for social listening and analysis, RF|Binder mapped conversations across the funnel to shape positioning, packaging and go‑to‑market tactics, identified and vetted micro‑influencers, cross‑referenced social with media coverage to visualize earned‑media impact, and measured employee advocacy. The result was clearer, data‑driven launch strategies (notably for a new food product where conversation clustered at purchase/advocacy), targeted influencer outreach, integrated earned‑media reporting, improved advocacy benchmarking, and faster, more relevant content ideation.

RF|Binder

Jeff Melton

Executive Managing Director