Case Study: Samsung achieves faster, smarter campaign insights with Brandwatch

4 ways Samsung leverage Brandwatch across their business

Samsung uses Brandwatch to monitor online conversations across Europe and understand consumer reactions to its products, launches, and campaigns. The team needed a faster way to spot trends, track competitor activity, and detect potential crises while improving marketing communications across markets.

With Brandwatch Consumer Research, Samsung built customized dashboards for brands, categories, and products to track real-time sentiment, mentions, and KPIs against previous campaigns and competitor launches. Brandwatch helped Samsung turn social listening into social intelligence, enabling quicker campaign decisions and better business outcomes by giving teams timely insights into audience feedback and market performance.

Samsung

Prashant Mistry

Social & Digital Insights Lead