Case Study: JetBlue achieves up to 605% multi-device conversion lift and higher engagement with Brand Networks' rich media ads

jetBlue - Customer Case Study

Brand Networks partnered with jetBlue to launch an interactive campaign promoting jetBlue’s new NYC–Reno route. The challenge was to bring an engaging, travel-forward creative to life and drive awareness across desktop, mobile and tablet while highlighting the appeal of air travel.

Brand Networks deployed high-impact cube and rich-media expanding banner units across devices, delivering far higher engagement and time spent than standard ads. Cross-device exposure boosted performance dramatically: a 323% lift in conversions when users saw the ad on two devices and a 605% increase when seen on three.

JetBlue