Case Study: American Airlines streamlines flight attendant scheduling and shift swaps with Branch Messenger

How Branch Messenger Improves Scheduling Pain Points for American Airlines Flight Attendants

American Airlines flight attendants at the Chicago O’Hare base struggled with unpredictable, paper-based scheduling—dot-matrix tools, monthly manual schedule builds for roughly 300 people, and delayed updates when trips were traded or picked up. To solve this, the team adopted Branch’s Branch Messenger (using schedule uploader, shift swap and in-app communication) to provide a web-based, real-time way to manage trip trades, open time and local schedule visibility.

Branch implemented a mobile-accessible workflow that lets attendants upload schedules, swap shifts and communicate instantly, giving base leads and crew a single source of truth. The change delivered faster, real-time updates people can pull up on their phones, reduced calls and printed schedules, smoother trade resolution, positive user feedback and improved work–life balance — concrete operational relief from the manual processes Branch replaced.

American Airlines

Caitlin M.

Flight Attendant