Case Study: Randolph-Brooks Federal Credit Union achieves rapid growth in online account openings and business volume with Bottomline Online Account Opening

Randolph Brooks Federal Credit Union Sees Rapid Growth in Online Account Openings and Business Volume with Digital Banking Solution

Regional Federal Credit Union, a rapidly growing, member-owned cooperative serving about 850,000 members across 14 Texas communities with 60 branches and over $12 billion in assets, needed a way to let prospective members open accounts without traveling to rural branches and to improve cross-selling of products like credit cards. With online banking in its DNA since 1999, the credit union sought a streamlined digital solution to meet members’ busy lifestyles and reduce dependence on in-branch interactions.

The credit union implemented Bottomline Technologies’ Online Account Opening for Consumers and drove traffic with social media, smart banners, browser listings and geo-targeted ads. The platform’s cross-sell functionality and strong user experience enabled members to open accounts, add checking, request debit cards and apply for loans online, resulting in consistent, rapid growth in online account openings and business volume, higher member satisfaction and fewer call center inquiries.

Randolph-Brooks Federal Credit Union

Mary O’Rourke

Chief Information Officer