Case Study: Brentford FC Community Sports Trust spreads season‑ticket costs and cuts admin with Bottomline PTX Direct Debit

Tackles Cost- of-living Challenge with Affordable Direct Debits

Brentford FC, a Premier League club with 11,370 season ticket holders and thousands of loyalty members, faced affordability pressures as fans were previously required to pay season tickets in a single lump sum or two card payments. Committed to keeping football accessible, the club froze prices and looked for a way to help supporters spread the cost and reduce renewal friction.

Partnering with Bottomline to roll out PTX Direct Debit for season tickets, Brentford introduced instalment payments with no deposit, reduced card-failure administration and lower fraud risk — PTX auto-retries failed collections and only 0.33% of Direct Debits need manual investigation. The outcome was a 98% renewal rate, 200 additional season tickets sold, significant staff time savings, an improved matchday experience and a scalable, Ticketmaster‑integrated payments platform that the club now recommends to peers.

Brentford FC Community Sports Trust

Jon Varney

Chief Executive of Brentford