Case Study: Medibank boosts organic traffic with Botify

Medibank boosts organic visits 36% with Botify

Medibank, a leading Australian private health provider, was transforming its website into a health and wellbeing portal and needed to move beyond its reliance on paid media. Their challenge was to adopt a more cost-effective SEO strategy that focused on technical interventions rather than just keywords, requiring a serious tool to make the case for organic search to stakeholders across the business.

Botify provided the solution by creating customized dashboards that offered clear visibility and prioritization for different teams, effectively acting as an expert extension of Medibank's own team. This approach delivered significant results within six months, including a 36% increase in organic visits, a 17% increase in organic impressions, and a 20% increase in clicks, providing a robust foundation for their ongoing SEO strategy.

Medibank