Case Study: Medibank achieves stronger organic search growth with Botify

Empowering SEO for Private Health Insurer Medibank

Medibank, a leading Australian private health insurer, was evolving its website from a product-focused site into a health and wellbeing portal. To support this shift and build more sustainable traffic, the company needed a stronger SEO strategy and a better way to demonstrate organic search’s value across marketing, content, development, and leadership. Botify was brought in to help move beyond keyword-focused SEO and provide a more impactful, data-driven approach.

Botify implemented customized dashboards and its full-funnel organic search methodology to help Medibank prioritize technical and content changes with the greatest business impact. Within six months, Medibank saw measurable gains including a 36% increase in organic visits, 17% growth in organic impressions, 20% more clicks, and a 24% lift in unique keywords. Botify also helped Medibank build internal buy-in for SEO by making the business case for organic search clearer to stakeholders.

Medibank

Juan Campos

Digital Experience Specialist