Case Study: Virgin Trains achieves 3,000+ voice auditions with The Bot Platform

How a Messenger bot helped Virgin Trains to engage their nationwide audience, and find a new voice for their iconic talking toilets

Virgin Trains UK wanted to update the voice of its iconic talking toilets and turn the search into an engaging nationwide campaign. Working with The Bot Platform, the team used a Messenger bot to create a fun, cross-platform audition experience that could capture attention and drive participation.

The Bot Platform helped launch a social-led campaign that directed entrants into a bot where they could review rules, view content, and record audio auditions directly in Messenger. The campaign generated over 3,000 auditions in 4 weeks, achieved a 58% submission rate, 53% higher engagement than Virgin Trains’ average, and 3x higher CTR, while reaching an audience of more than 38 million through press and social coverage.

Virgin Trains