Snowflake - Customer Case Study

A hot Silicon Valley “unicorn” with a charismatic and legendary CEO, Snowflake came to Bospar to create a program that reflected all of the company’s successes and momentum. The PR program takes advantage of the many subject matter experts within the company and is designed to increase brand awareness/visibility. New initiatives include broadcast interview opportunities for the CEO and an ongoing focus on messaging refinement. The Snowflake CMO has hired the Bospar team four times, a powerful endorsement.