PayPal - Customer Case Study

We led PayPal Galactic – an initiative to set PayPal apart in the crowded payments industry by being poised to be the first to offer a system for payments in space. We connected PayPal executives to the Silicon Valley Space Center, the Space Tourism Society and the SETI Institute, culminating in an event with PayPal President David Marcus and Astronaut Buzz Aldrin. Our 2,000 stories across broadcast, online and print channels was recognized by PRWeek Global Awards and by our client, who called it their most effective PR campaign ever.