Case Study: Large Service Company reduces sales ramp time with Born Digital AI role-play coaching

How AI avatars turn sales training into performance

The customer, a large service company, was struggling with ineffective and unscalable sales training. Their traditional role-play exercises, using scripted scenarios and delayed feedback, failed to prepare representatives for real-world customer conversations. To solve this, they partnered with Born Digital to implement its AI sales training platform.

Born Digital’s solution used AI avatars that simulate real customers to provide realistic, dynamic practice sessions. The platform delivered real-time analytics and instant feedback on conversation structure, tone, and technique. This approach reduced the customer's new sales rep ramp time by over 40%, improved conversation quality, and provided scalable, data-driven coaching across their entire organization.