Case Study: Storebrand achieves 162% increase in customer interactions and 70% deflection with boost.ai conversational AI

How Conversational AI is Transforming the Nordic Insurance Industry

Storebrand, one of Scandinavia’s largest insurers, needed to increase service capacity, automate a rising volume of customer queries, and modernize its customer experience without hiring more staff. To achieve this it turned to boost.ai and implemented a conversational AI–powered virtual insurance agent to handle everyday questions and reshape the company’s customer-facing image.

Using boost.ai’s conversational AI, Storebrand launched a virtual agent trained by human AI Trainers to reflect the brand’s tone and handle 1,900+ topics. The solution performs the equivalent of eight full-time employees, manages about 2,111 conversations per week, delivered a 162% increase in customers interacting with the agent within months, has deflected 70% of inquiries from human operators, and has handled over 100,000 interactions to date—demonstrating clear ROI and 24/7 customer support.

Storebrand