Case Study: a U.S. super regional bank achieves seamless treasury file migration with Boomtown

U.S. Super Regional Bank orchestrates 180+ day migration with Boomtown

The customer, a U.S. super regional bank, faced significant challenges during a major acquisition. The manual, analog processes for migrating high-value treasury file transfers created a high risk of client churn and payment failure. To address this, the bank partnered with vendor Boomtown and implemented its OvationCXM journey orchestration platform to digitize and manage the complex migration.

Boomtown's solution automated the bank's standard operating procedures and orchestrated key migration phases. This digitization by Boomtown reduced implementation risk, ensured critical financial flows continued without interruption, and secured client retention. The platform also provided a foundation for durable, ongoing infrastructure support, moving from a one-time migration to continuous management.