Case Study: BLUEDOG achieves 3-day customer activation with Boomtown

Activating and training customers quickly and efficiently to scale revenue growth

BLUEDOG, a nationwide SMB merchant services provider founded in 2000, needed a faster way to get new merchant accounts up and running. As its customer base grew, the company faced the challenge of providing reliable remote training and support at scale, especially for customers receiving Poynt smart terminals.

Boomtown helped BLUEDOG by delivering white-label remote training via video conferencing and giving its teams visibility into each customer’s activation status and communications through Boomtown’s software platform. With Boomtown, BLUEDOG was able to reduce support burden, improve coordination, and consistently activate and train customers within 3 days of signup.

BLUEDOG

Lance Brown

BLUEDOG