Case Study: The Stephen Cooley Real Estate Group achieves 2x growth to $110M in 3 years with BoomTown

With the Right Technology Partner, Stephen Cooley Grew His Team and Doubled His Business in Three Years

The Stephen Cooley Real Estate Group, a growing Keller Williams team in Rock Hill, SC, faced the common scaling challenge of lost time and scattered leads—agents were spending too much on low-value tasks and failing to capture and nurture online prospects. To solve this, they partnered with BoomTown for lead generation, website capture and a unified lead-management platform with drip campaigns and Action Plans to organize and automate follow-up.

BoomTown’s solution centralized leads from first click to closing, enabled tagging/segmentation, automated follow-up and searchable activity histories, freeing agents to sell and build relationships. As a result, The Stephen Cooley Real Estate Group doubled its business in three years to $110 million in sales, rose to the #1 Keller Williams team in the Carolinas and #1 in South Carolina by Real Trends, and scaled its team while retaining thousands of long-term leads.

The Stephen Cooley Real Estate Group

Stephen Cooley