Case Study: Lyons Realty achieves skyrocketing lead growth and improved ROI with BoomTown

Trial and Error Helps Lyons Realty Find the Right Technology

Chris Lyons of Lyons Realty, an independent brokerage with two expansion teams in Texas, tested a lower‑cost CRM after using BoomTown but quickly ran into problems. The replacement proved hard to use, lacked intuitive lead tracking and effective onboarding, and delivered far fewer leads — leaving agents frustrated and unable to benchmark ROI or adopt the system effectively. Lyons Realty returned to BoomTown for its real‑estate CRM/platform and support.

BoomTown reinstated its platform with one‑on‑one onboarding, multi‑channel training and 7‑day support plus a lead‑tracking dashboard, driving much higher agent adoption and visibility into lead sources. With the same traffic and budget, Lyons Realty’s lead count “skyrocketed” after going back to BoomTown; the brokerage now completes about 500 transactions a year, and BoomTown’s training model (97% of clients who complete training see higher success) helped restore measurable ROI.

Lyons Realty

Chris Lyons

Lyons Realty