Case Study: The Raines Group achieves Columbus MLS market dominance with BoomTown

The Raines Group - Customer Case Study

The Raines Group, a long-established HER Realtors team in Columbus, OH, faced an increasingly competitive MLS market as new agents and large teams entered the area. To scale from an initial $15M goal to a projected $200M business while maintaining service quality, they focused on tightening operations, onboarding, recruiting, and lead management — using a lead-gen/CRM system like BoomTown to support newer agents and centralize prospect follow-up.

By pairing BoomTown’s lead-management tools with a disciplined 8-week onboarding, behavioral hiring, neighborhood farming, and a client appreciation program, The Raines Group increased agent productivity and conversion capacity. The combined solution let agents hold more conversations and close more deals, supported expansion of their market from ~3,000 to 10,000 homes, and helped drive 50% of income from referrals and repeat business—contributing to their $200M sales target and substantially improved ROI.

The Raines Group