Case Study: The Maryland & Delaware Group of Long & Foster outperforms brokerages and boosts lead-to-client conversions with BoomTown

The Maryland & Delaware Group of Long & Foster - Customer Case Study

The Maryland & Delaware Group of Long & Foster, led by Brandon Brittingham, faced stiff competition from larger brokerages for online leads and needed a way to outperform bigger teams without simply outspending them. To compete, Brandon rethought the agent role and lead process, hired for a cohesive culture (his “Seal Team Six”), and partnered with BoomTown, using its website and CRM to tie lead generation to behavioral data and streamlined follow-up.

BoomTown’s integrated website and CRM gave Brandon’s team visibility into what prospects viewed, their price preferences, and their buying phase, allowing the team to tailor timely, hospitality-focused follow-up. By leveraging BoomTown’s data insights to change processes, the team reduced agent workload, improved conversion rates, and positioned themselves to pursue aggressive goals (500+ deals and $100M+ production), demonstrating measurable increases in efficiency and lead-to-client conversions.

The Maryland & Delaware Group of Long & Foster

Brandon Brittingham

The Maryland & Delaware Group of Long & Foster