Case Study: The Bob Lucido Team achieves $800M+ growth and better lead conversion with BoomTown

The Bob Lucido Team - Customer Case Study

The Bob Lucido Team, the #1 Keller Williams team in the world with over 150 real estate professionals, faced the challenge of scaling while retaining culture, attracting top talent, and ensuring consistent lead generation and follow-up. To support growth, recruit partners, and hold agents accountable, they turned to BoomTown for a unified tech stack including the NOW Opportunity Wall, SmartDrip texting/email, the Leaderboard, a conversion-focused consumer website, and BoomTown’s digital marketing and data intelligence services.

BoomTown implemented an automated lead-generation and management platform that instantly matches buyers to properties, prioritizes hottest leads, automates personalized follow-up, and provides real-time agent performance reporting. The result: reclaimed time formerly spent on manual matching, stronger agent accountability, lower cost per lead and higher advertising ROI, and a more compelling recruiting pitch — all contributing to The Bob Lucido Team’s continued growth (they expect to exceed $800 million in sales) and sustained market dominance.

The Bob Lucido Team

Bob Lucido

President, Chief Executive Officer