Case Study: RE/MAX Metro Plus achieves higher lead conversion and team productivity with BoomTown

Switching to Boomtown After 6 Years With a Competitor

RE/MAX Metro Plus faced the same challenge many brokerages do: winning more leads and converting them in a crowded digital market dominated by larger firms. To compete, they needed a repeatable process that combined strong team culture with technology-driven lead intelligence — so they partnered with BoomTown, using BoomTown’s integrated website and CRM platform to capture behavioral data and inform follow-up.

BoomTown’s solution tied the website and CRM together to give RE/MAX Metro Plus visibility into what properties and price points prospects were viewing and what phase of buying they were in. That data-driven follow-up reduced administrative workload, freed agents to spend more time on clients, and produced higher conversion rates and more efficient deal handling; BoomTown’s platform delivered clearer lead insights and measurable improvements in lead-to-client conversion and agent productivity.

RE/MAX Metro Plus

Brandon Prewitt

Broker, President