Case Study: Sue Adler Team achieves $100M growth and streamlined lead management with BoomTown

Sue Adler Team - Customer Case Study

The Sue Adler Team, led by Scott Shuman, faced a two-fold challenge while pursuing an ambitious $120 million sales goal for 2014: generating and handling the volume of real-estate leads without overburdening agents, and reducing reliance on a few “all-star” agents whose departure would threaten the business. To address this, the team implemented BoomTown’s website and CRM platform.

BoomTown connected the team’s lead generation, website and CRM, automated follow-up, organized leads for easy action, and provided clear performance visibility. As a result, agents worked more efficiently, conversions and closings increased, and the Sue Adler Team reported $100 million in growth last year directly attributable to BoomTown, along with improved ROI tracking and agent accountability.

Sue Adler Team

Scott Shuman

Director of Operations