Case Study: Realty ONE Group Coastal achieves 10x ROI and scalable brokerage growth with BoomTown

Realty ONE Group - Customer Case Study

Realty ONE Group Coastal, a large Realty ONE Group brokerage based in Charleston, SC with 200+ agents, needed a central platform to streamline operations, recruit and retain talent, and turn high volumes of leads into closings. They partnered with BoomTown and adopted the BoomTown platform to unify lead generation, agent tools, and broker-level visibility across a competitive market.

BoomTown delivered a full-stack solution — IDX sites, agent subdomains, NOW mobile app, SmartDrip nurturing, accountability dashboards and reporting — that gave brokers visibility and agents a reliable pipeline. After about 18 months Realty ONE Group Coastal reports a 3–5% close rate on BoomTown-generated leads and an estimated 10x ROI (about $10 back in GCI for every $1 spent), contributing to 3,000+ properties sold and $700M+ in closed deals.

Realty ONE Group

Chad Priest

Broker