Case Study: The Olivia Cooley Group doubles transaction volume and automates 400+ daily follow-ups with BoomTown

Leveraging Technology for Consistency in Lead Management

The Olivia Cooley Group, led by Olivia Cooley, faced the common founder’s challenge of scaling beyond single-agent work: long days filled with paperwork, cold calls and missed follow-ups that limited lead generation and growth. With only $75 in the business bank account when she first hired help, Olivia needed a system to create predictable leads and free her time — so the team adopted BoomTown’s digital marketing and lead management platform.

Using BoomTown, The Olivia Cooley Group automated consistent follow-up, real-time lead tracking and predictable monthly lead volume that also became a recruiting tool for agents. The result was measurable growth: the team doubled its volume in 2017, achieved over 400 follow-ups a day, and ranked in the top 2% at Keller Williams, while giving Olivia time to focus on strategy, hires and work–life balance.

The Olivia Cooley Group

Olivia Cooley