Case Study: RE/MAX Center achieves 35% cost savings and streamlined back-office operations with BoomTown

Leaving Lone Wolf for Big Wins with BoldTrail BackOffice

RE/MAX Center, led by Director of Operations Tina Helms, was struggling with a back-office platform (Lone Wolf) that was built for accountants, hard to train, and created duplicate work for agents and staff. Seeking a modern, user-friendly solution, RE/MAX switched to BoomTown’s BoldTrail BackOffice to centralize admin tasks, simplify onboarding, and better integrate with their CRM.

BoomTown implemented BoldTrail BackOffice with direct RE/MAX syncing, franchise reporting, automated commission calculations and payouts, and streamlined workflows that eliminated dual data entry. The vendor’s solution improved agent adoption, reduced errors and manual to-dos, and increased transaction volume—helping brokerages save an average of 35% after making the switch while delivering faster, more accurate reporting for RE/MAX.

RE/MAX

Tina Helms

Director of Operations