Case Study: Keller Williams Realty achieves $500K in gross commission income and a high-value lead database with BoomTown

Keller Williams Realty - Customer Case Study

Ben Kinney of Keller Williams Realty runs one of the nation’s top real estate teams and was struggling to provide consistent business opportunities for his agents while handling every aspect of lead generation himself. To solve that, he put his leads into BoomTown’s system and began using paid advertising, aiming to organize his database and make lead follow-up more efficient.

Using BoomTown’s platform—lead matching, instant agent notifications, categorization and tagging, automated alerts/drip campaigns, and call/response tracking—the team created repeatable processes and accountability. The result: from July to year-end the program generated $500,000 in gross commission income, helped the team close more business (part of a $250M sales year), and gave Ben a scalable database asset that improved agent efficiency and allowed him to focus on growing the business.

Keller Williams Realty

Ben Kinney

Real State Agent