Case Study: The Cassina Group drives 33% of annual business and lasting client growth with BoomTown

Jimmy Dye and Robertson Allen guided their luxury business to success with BoomTown

The Cassina Group, an independent real estate firm founded in 2006 by Robertson Allen and Jimmy Dye, faced the ongoing challenge of consistently generating qualified leads, building lasting client trust, and holding agents accountable in a competitive market. To solve this, The Cassina Group partnered with BoomTown and adopted BoomTown Grow, leveraging BoomTown’s consumer websites and predictive CRM to streamline the buyer journey and improve agent follow-up.

BoomTown delivered a combined platform, training, and seven‑day support that enabled The Cassina Group to capture far more registrations, reach prospects the moment they’re actively looking, and systematize agent outreach. The measurable impact is clear: on average an agent at The Cassina Group gets about 33% of their annual business from direct BoomTown leads, with many clients returning years later for repeat transactions.

The Cassina Group

Robertson Allen

Owner, Broker in Charge