BoomTown
45 Case Studies
A BoomTown Case Study
The Whissel Realty Group, a San Diego team led by Kyle Whissel, faced the classic scaling challenge: more listings and leads meant they needed people, accountability, and a system to generate, organize, qualify, and convert contacts. To support that growth, they turned to BoomTown’s platform — including lead generation, a consumer website, predictive CRM and Smart Drip — to centralize operations and scale the business.
BoomTown became the team’s hub, enabling pipeline generation, long-term nurture, agent accountability and integrations across tools; Smart Drip automated lead nurturing while the CRM managed a growing database. The results were dramatic: a 195% increase in transactions in year one (82 → 242), over 50,000 leads in their database, more than $4 million in GCI after eight years, and the team earning the #1 ranking in San Diego.
Kyle Whissel
The Whissel Realty Group