Case Study: Florida Life Real Estate Group achieves $100M in closed sales and 300 annual transactions with BoomTown

How Tim Caudill of Florida Life Real Estate Group Leverages the Right Technology to Foster Growth and Success

Florida Life Real Estate Group, led by CEO Tim Caudill, needed to scale a top-performing real estate team while maintaining high-quality client service, efficient onboarding of new agents, and stronger market penetration. To address those challenges they implemented BoomTown’s central CRM and marketing suite—using tools like Marketing Central, Lead Central, and Now Wall—to consolidate marketing, lead management, and agent workflows.

BoomTown delivered an integrated, AI-enabled system for geo-targeted and social advertising, lead segmentation, and web-behavior insights that let the team keep growth in-house and predictable. With BoomTown, Florida Life Real Estate Group grew from about $19M to $100M in closed deals (2021), manages roughly 300 transactions annually with an 8–10 agent team, built a 14,000-contact database, and reports about one new transaction for every $1,000 spent on Marketing Central ads (approximately $6–7K commission per transaction), enabling continued scalable growth.

Florida Life Real Estate Group

Timothy Caudill

Florida Life Real Estate Group