Case Study: Better Homes and Gardens Real Estate Innovations achieves RealTrends #1 Large Team in Iowa and $85M in sales with BoomTown

How this chart-topping broker became 1 through systems, retainment, and a culture of learning

Better Homes and Gardens Real Estate Innovations (Misty Soldwisch HomeSelling Team) needed to scale a repeatable, systems-driven brokerage that could retain agents and convert a large, varied lead pool without letting prospects fall through the cracks. To centralize processes and support an ISA-driven model, they partnered with BoomTown, using its predictive CRM plus digital marketing and lead-generation services as the foundation for every process.

By leveraging BoomTown’s predictive CRM, NOW Opportunity Wall, mobile app, eAlerts and comprehensive lead-tracking—paired with an ISA team—the firm automated qualification, prioritized hottest opportunities and ensured timely handoffs to agents. The impact: 400 homes and $85M in volume in 2020, RealTrends #1 Large Team in Iowa and #54 nationally, a 53,300+ database, 970 ISA-set appointments for 14 agents in 2020, average agent tenure over four years and average agent income above $110K—results Misty attributes to BoomTown.

Better Homes and Gardens Real Estate Innovations

Misty SOLDwisch

HomeSelling Team