Case Study: The Litchfield Company Real Estate achieves doubled sales and high agent adoption with BoomTown

How The Litchfield Company Real Estate Empowers Their Agents with BoomTow

The Litchfield Company Real Estate is a growing South Carolina brokerage that faced a common challenge: getting agents to consistently use technology to manage leads, follow up, and drive revenue. To address low adoption of digital tools and improve workflows, they partnered with BoomTown and its CRM platform, including features like SmartDrip campaigns, eAlerts, the Vitals Dashboard, and lead lifecycle training.

Using BoomTown, Litchfield implemented a staged onboarding (profile-only accounts, required Fundamentals Training), a six-month $50 lead-rotation trial with clear KPIs (75% SmartDrip, 75% eAlerts, 24-hour response), company-branded SmartDrip templates, and accountability via the Vitals Dashboard and Category Audit. The results: agent headcount grew from 53 to 160+, eight offices across seven cities, and strong sales lift — $10M in 2019, $20M in 2020, and over $17.3M closed from BoomTown so far in 2021 — with individual wins like a new agent pending a $625K deal in three months and another closing $1.2M in a year.

The Litchfield Company Real Estate

Nancy Orman

Marketing Director